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CENTRE SIGNS (UK) LTD INVESTS IN NEW TECHNOLOGY TO SUPPORT BUSINESS GROWTH

Centre Signs (UK) Ltd , the leading trade manufacturer of built-up and flat cut metal letters in the UK , upgraded its’routing and graphics software systems to support the increased demand that they have experienced since the start of their latest advertising campaign in Sign UpDate magazine.

The Magnum Router Cutting system and the existing SignLab software have both been upgraded to accommodate the 2 new graphics terminals. This upgraded router cutting system has enabled CSL to produce larger quantities of aluminium letters, acrylic letters and 2mm / 3mm thick brass letters without compromising the quality of the product. In fact, the degree of precision made possible by the new system enables CSL's craftsmen to achieve even greater consistency than before, coupled with the routers ability to cut perspex letter faces and templates means that CSL is able to reduce lead times even further whilst containing manufacturing costs, which is reflected in the very competitive prices that they are able to offer their customers.

The existing computer database network system has also been upgraded in the offices, for which the software was designed in-house and tailored to meet CSL's needs. The system holds full information on all quotations and job costings from 1993 onwards, and it has been designed to reduce the response time of providing quotations and is proving invaluable in tracing past and present jobcards.

Trevor Cockbill, the Managing Director of CSL makes it very clear that "These latest investments are in line with the company's strategy for adopting new technology," "We like to keep up with the times, but we always plan the acquisition and implementation of new equipment and systems carefully in response to our customers' needs.

"We pride ourselves on the high quality of our craftsmanship, and the personal service that we give our customers. This policy has been the driving force that has made CSL the leading trade manufacturer that we are today. Of course we will continue to evaluate and adopt new technology to support our business, but we intend to remain customer-driven rather than technology-driven."

Trevor is extremely pleased with the level of response from Sign UpDate readers. As a result of increased business volume, Paul Smith has already been promoted to Production Manager, a new position, in which role he will be responsible for all work-in-progress, as well as assisting with quotations and technical advice in the sales department. Mark Blockley has been promoted from the shop floor and has brought with him an extensive knowledge of sheet fabrication is already proving to be a valuable member of the internal sales team." We always listen to our customers requests and try to respond to their needs., The response from signmakers is absolutely necessary if CSL is to continually improve its service and product range for the Sign Trade.

"To address recent enquiries, we're currently planning another new service, but for now Trevor is keeping that one under wraps. Watch this space!

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